About Us test
- With the history of the decades -
Daisuke Ishioka, CEO
What HATTENDO International wants to deliver to customers is not people’s favorite foods, but rather ones that people will recommend/bring their precious with unique products and atmospheres. I want to supply “the people of the world” those always something new business-models created by our team!
However, if I was obsessed with our products being “Made in Japan,” the costs that would necessarily involve would have to be reflected in the price.
Consequently, even though I seek into local market, initially there were days on end when I ran up against the wall of a different not only environment to Japan, but also palatability of local people. After thousands of trials and errors, I have finally realized what I should change and what I mustn’t change.
And the age has changed from the consumption of tangible things to the consumption of ideas.
Until now, people have consumed by buying and eating the things they have wanted to eat. Currently, though, we are in an age when people consume “experiences” and “emotions.”
At HATTENDO International, we will pursue “products” and “space” that can appeal more and more to the five senses in order to develop the company in Asia, which is growing significantly and feels uplifting.
Daisuke Ishioka, CEO
What HATTENDO International wants to deliver to customers is not people’s favorite foods, but rather ones that people will recommend/bring their precious with unique products and atmospheres. I want to supply “the people of the world” those always something new business-models created by our team!
However, if I was obsessed with our products being “Made in Japan,” the costs that would necessarily involve would have to be reflected in the price.
Consequently, even though I seek into local market, initially there were days on end when I ran up against the wall of a different not only environment to Japan, but also palatability of local people. After thousands of trials and errors, I have finally realized what I should change and what I mustn’t change.
And the age has changed from the consumption of tangible things to the consumption of ideas.
Until now, people have consumed by buying and eating the things they have wanted to eat. Currently, though, we are in an age when people consume “experiences” and “emotions.”
At HATTENDO International, we will pursue “products” and “space” that can appeal more and more to the five senses in order to develop the company in Asia, which is growing significantly and feels uplifting.
